It would only cost around $300, and the phone would be completely covered for four years. That was when Mittal had the idea for Teracube: an Android smartphone with a four-year premium care warranty. Why not offer that service to everyone else? Then, a couple of years ago at a roundtable with other CEOs, he had an epiphany: What if electronics lasted longer? What if the warranty was included in the price of the device? Mittal had always repaired his own smartphones and laptops. So he continued running his business, but without the direction and passion he once had. I am part of the problem of this culture of disposable electronics." He was so burdened by this quandary that he even thought of shutting down his business entirely.īut that was just too crazy of an option. "Something went off in my head," he said. After doing some research and a bit of soul searching, he realized that his business was contributing to the current climate crisis. "I became a hardcore environmentalist that day," he told Engadget.Īt the time, he was five years into running two successful e-commerce sites - Kinivo and BlueRigger - both of which sell electronics like Bluetooth headphones and HDMI cables. The movie moved him deeply, giving him a new perspective of the world that he says literally changed his life. He and his wife had just watched Noah, a movie starring Russell Crowe with a heavy environmental message underneath its retelling of the classic Biblical tale. Five years ago, Sharad Mittal had a dilemma.
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